Category Archives: Commercial Real Estate

Jeffrey Pliskin’s Latest Article in NYREJ

Addressing the evolving retail real estate market: Given today’s challenges, we need effective strategies by Jeffrey Pliskin

November 15th, 2016 Posted in SpotlightsNo Comments
Jeffrey Pliskin, Pliskin Realty & Development

Jeffrey Pliskin, Pliskin Realty & Development

Given the challenges brick and mortar retailers face, property owners and managers need to deploy effective strategies for the shopping centers they own and manage. E-commerce, for instance, is having a measurable impact on sales. In May 2016, HRC Advisory, a leading retail advisory firm, reported that retailers’ efforts to increase online sales, and the associated costs relating to order fulfillment and free shipping offers, were chipping away at physical store sales and also eroding profitability. The findings were based on HRC’s study of the financial data of department stores, luxury, specialty apparel, beauty, and off-price retailers and input from 15 high level retail executives. Given this finding, and that 2017 is right around the corner, now is the time to start implementing new measures that will serve the best interests of tenants and property owners alike.

All retail property managers should be using multiple channels to market theirshopping centers. In addition to traditional signage, display advertising and direct marketing, the power of social media should not be ignored. Facebook, LinkedIn, Instagram and Twitter should be part of the marketing media mix. Attending key trade shows and conferences such as ICSC, and networking with other real estate professionals is a tried and true practice forkeeping properties relevant and well-positioned in the marketplace.

Tenant synergy is also paramount to a successful center. A strong anchor will attract other prospects, either those that serve a similar target market or those that serve a similar demographic market. The center with a gym, yoga studio or CrossFit facility, would more than likely attract a specialty retailer of athletic wear, a day spa, hair salon, healthy food or juice bar, and vitamin store, and other tenants catering to the demographic of the customers of the foregoing.

These days, many of the tenant prospects are focused on the service market where they do not compete with online retailers. Such tenants include many of the above cited plus food sales, urgent care facilities, other medical uses, restaurants, and dry cleaners. These service types create their own synergies. They attract other tenants that trade on frequent customer visits

As a buyer, we look for high quality properties in good locations. Tenant credit worthiness is important, but, considering the impact of ecommerce and the nature of the tenant prospects, as described above, we want locations that will attract that type of service tenant. Typically, that means convenience, easy access and a lot of parking.

For those owners that do not also manage their properties, another fundamental is to carefully vet a property management firm to make sure it has a proven track record maintaining properties in peak condition. Retail property owners should only consider trusting their asset to a firm that can provide a full suite of services covering all areas of operations, from tenant rent billing and collections, to account management and documentation, budgeting, capital improvements, subcontractor coordination and supervision, maintenance, insurance oversight, regulatory compliance, real estate tax management and, of course, property marketing, leasing and sales. In short, the firm should have all of these capabilities in-house to maximize the property owner’s income, minimize expenses, and retain and attract the best tenants.

Jeffrey Pliskin is president and CEO of Pliskin Realty & Development, Garden City,

Pliskin Realty’s CEO Jeffrey Pliskin Serves on “State of the Real Estate Industry” Panel

Jeffs new photo from bob

 Jeffrey Pliskin, President and CEO of Pliskin Realty & Development (www.pliskinrealty.com, Garden City, NY), a prominent New York-Metropolitan area retail real estate brokerage, property management and investment firm, recently served as a panelist for a breakfast and panel discussion on the “State of the Real Estate Industry.” The event held at the Crest Hollow Country Club (Woodbury, NY) was attended by members of the region’s real estate, financial and broader business communities. Pliskin’s expertise was tapped on Long Island’s retail market and how it compared with the nation’s market. He discussed the region’s vacancy rate trends, as well as retail building sales and lease activity. Compared with the nation, Pliskin shared that Long Island has the fifth lowest retail space vacancy rate in the nation and the second lowest in the Northeast, behind Fairfield County.

Serving as a Keynote Speaker for the event was Deputy County Executive & Commissioner for Suffolk County Joanne Minieri, CPA. The panel discussion moderator was Maury D. Golbert, CPA, JD, LL.M, Tax Partner at Berdon and the keynote question and answer session moderator was Meyer Mintz, CPA, JD, LL.M, Tax Partner at Berdon. Pliskin was joined on the panel by James L. Coughlan, Principal and Co-Founder of TRITEC Real Estate Company, Inc., David Pennetta, Executive Director, SIOR, LEED of Cushman & Wakefield, Inc. and Matthew B. Whalen, Senior Vice President of Development at AvalonBay Communities, Inc. The event was sponsored by Long Island Business News, Berdon LLP, Herman Katz Conemi & Cyne, LLP, the Long Island Contractors Association and Long Island Real Estate Group.

 

Marvin Hartman in NYREJ for Advance Auto deals

Mt. Vernon, NY      Marvin Hartman, executive vice president at Pliskin Realty & Development recently brokered two new leases on behalf of Advance Auto Parts (AAP). The two new transactions included:

• A 10-year lease for a 7,000 s/f, build-to-suit space located at 120 E. Sanford Blvd. Hartman represented AAP and David Scotto of Friedland Realty represented the land owner, East Sanford Realty, LLC, who will be building a new facility for AAP on its land.

• A 10-year lease for a 6,900 s/f, build-to-suit space located at 2323 South Rd. (Rte. 9) in Poughkeepsie. Hartman represented AAP and the landlord, One Park Place, LLC, who will be building a new facility for AAP on its land.

Hartman is widely-recognized with the real estate industry and markets served for his in-depth knowledge and experience in retail leasing and development, retail and multi-family investment properties, and brokerage and management of commercial and multi-family properties. He is an accomplished dealmaker who has long-term relationships representing major national brands such as Advance Auto Parts.  In addition, he is the longstanding broker for many private investors.

Hartman received his Bachelor of Arts from Queens College and MBA from Pace University. He is a member of the International Council of Shopping Centers.

Pliskin Realty & Development is one of the leading real estate brokerage, property management and investment firms in the New York-Metropolitan region specializing in retail real estate. Pliskin is one of the most active brokerage firms representing a wide range of properties, from the largest shopping centers to smaller, strip centers and standalone properties. The company successfully meets the needs of diverse clients, from major national retail brands and franchisors to local businesses, property owners and private investors. Among its many  longstanding clients are Advance Auto Parts, Sally Beauty Supply, Ethan Allen Furniture, La-Z-Boy Furniture, 7-11, Walgreens, Municipal Credit Union, Planet Fitness Gyms, Sleepy’s, Subway, Crunch Fitness, Expedia Cruise Ship Centers, Sprint, and Karako Suits.  Pliskin’s geographic concentration is on Long Island and the five boroughs of New York City. Pliskin also manages over 1.5 million s/f of properties in the NY area and nationally for investors

Marvin Hartman, Executive VP of Pliskin Realty
Marvin Hartman, Executive VP of Pliskin Realty

Jeffrey Pliskin will be Panelist at Real Estate Industry Event

State of the Real Estate Industry


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Presented by:
LI BIZ LOGO-2014 (2)

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Tuesday, May 10, 2016

8 a.m. to 10:30 a.m.
Crest Hollow Country Club | Woodbury, NY

With increasing development opportunities and continued growth changing the local real estate landscape, Long Island Business News and Berdon LLP is proud to host The State of the Real Estate Industry on Long Island.

Join us and hear from top real estate executives as they talk about development strategies and share their thoughts on the future of the industry.

Individual Seats: $55
Table of 10: $550
Display Table: $300; includes 2 event tickets

Register web button

 

 

Keynote Speaker:

DCE Joanne Minieri
Joanne Minieri, CPA
Deputy County Executive & Commissioner for Suffolk County
Read full bio here.

Panel Discussion Moderator:

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Maury D. Golbert
, CPA, J.D., LL.M.
Tax Partner, Berdon LLP
Read full bio here.

Keynote Question & Answer Session Moderated By:

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Meyer Mintz
, CPA, J.D., LL.M.
Tax Partner, Berdon LLP
Read full bio here.

Panelists:

Jim-010_small
James L. Coughlan

Principal & Co-Founder
TRITEC Real Estate Company, Inc.
Read full bio here.

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David Pennetta
, SIOR, LEED
Executive Director
Cushman & Wakefield, Inc.
Read full bio here.

Jeffs recent headshot
Jeffrey L. Pliskin

President & CEO
Pliskin Realty and Development, Inc.
Read full bio here.

M Whalen headshot 2.2013

 

 

 

 

 

Matthew B. Whalen
Senior Vice President of Development
AvalonBay Communities, Inc.
Read full bio here.

 Supporting Sponsor:

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Contributing Sponsors:

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LICA-Logo-VECTOR

 

For event and sponsorship information, contact Melissa Rose, melissa.rose@libn.com or 631.913.4258.

This is a Long Island Business News and Berdon LLP event.

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Read more: http://libn.com/stateoftherealestateindustry/#ixzz46xdUDmCP

New Acquisition for Pliskin Realty Management, LLC

Pliskin Realty & Development acquires 13,000 s/f medical office building in Atlantis, Fla.

March 1st, 2016Posted in Front SectionNo Comments

Atlantis, FL Pliskin Realty & Development, a New York-Metropolitan area retail real estate brokerage, property management and investment firm, has added to its own portfolio with the recent purchase of a 13,000 s/f medical office building located at 107-111 John F. Kennedy Dr. The property, which Pliskin Realty Management will be managing, currently has a number of healthcare tenants in such categories as dermatology, general practice, dentistry and hospital administration. The property represents Pliskin’s first medical building, although the company does own another building in West Palm Beach.

According to Pliskin Realty & Development president and CEO Jeffrey Pliskin, “We were able to purchase the building at a reasonable price. Its excellent location, in close proximity to a hospital in a medical office park, and the high demand for medical space, further convinced us that this property represented a good opportunity.”

Pliskin added that his company will be implementing a renovation of the property encompassing a new façade which he projected would be completed within 12 months.

The former owner of the property was Trailer Haven, Inc. (Lake Worth, FL).

Marvin Hartman in NYREJ for UPS Deal

Hartman of Pliskin brokers 1,400 s/f for UPS Store

November 10th, 2015Posted in Front SectionNo Comments

2152 Ralph Avenue - Brooklyn, NY

Marvin Hartman, Pliskin Realty & Development

Brooklyn, NY Marvin Hartman, executive vice president at Pliskin Realty & Development, a New York-Metropolitan area retail real estate brokerage, property management and investment firm, served as the exclusive broker on the renegotiation of a 5-year lease on a 1,400 s/f retail space located at 2152 Ralph Ave. Hartman represented the property owner, Whitman Plaza Associates, and the tenant, a UPS Store.
Hartman is widely-recognized with the real estate industry and markets served for his in-depth knowledge and experience in retail leasing and development, retail and multi-family investment properties, and brokerage and management of commercial and multi-family properties. He is an accomplished dealmaker who has long-term relationships representing major national brands such as Advance Auto Parts.  In addition, he is the longstanding broker for many private investors.
Hartman received his Bachelor of Arts from Queens College and MBA from Pace University. He is a member of the International Council of Shopping Centers.

Mike DiBella Making Deals for Pliskin Realty

DiBella of Pliskin secures three leases for Three Cloud Realty

October 27th, 2015Posted in Front SectionNo Comments

Michael DiBella, Pliskin

Bronx, NY According to Pliskin Realty & Development, a New York-Metropolitan area retail real estate brokerage, property management and investment firm, Pliskin sales associate Michael DiBella has brokered a 10-year lease for a 2,000 s/f space located at 261 East 134th St. DiBella represented the property owner, Three Cloud Realty, and the new tenant, Norwegian Wood Floors, a flooring contractor.
DiBella also served as the exclusive broker representing Three Cloud Realty in two industrial leases at 256 East 135th St. and its new tenants. The two story-building now has as tenants two manufacturers, RCH Carving Frames, and Hand Hooked Rug, a designer and manufacturer of hand hooked rugs, each occupying 2,100 s/f on the first and second floor, respectively.

Mike DiBella in NYREJ for Recent Deals

DiBella of Pliskin Realty brokers two leases totaling 2,050 s/f

October 27th, 2015Posted in New York City, Shopping CentersNo Comments

Michael DiBella, Pliskin Realty

Brooklyn, NY Michael DiBella, a sales associate at Pliskin Realty & Development has brokered two leases totaling 2,050 s/f.

The first deal is a 650 s/f, 10-year lease for optometrist, East New York Eyecare, Inc. at 1680 Pitkin Ave. DiBella represented the tenant and the property owner, Rapville, LLC.

The second deal was for a 10-year lease for 1,400 s/f of retail space located at 940 Third Ave. in Manhattan.  DiBella represented the property owner, Plentino Realty Ltd. The new tenant, J.J. Salon, was represented by Elliot Forest of Crosstown Commercial Properties, LLC.

DiBella concentrates on property sales and leasing assignments. He brings to his role extensive sales experience, as well as direct retail experience as a former owner/manager of multiple food and beverage enterprises.